Built on solid foundations

Principles that are good for users and good for business.

  • Fast

    Good for search engines.

  • Inclusive

    Good for users.

  • Privacy-focused

    Good for trust.

  • Clear

    Good for usability.

  • Sustainable

    Good for the environment.

Want scruples?

Scruples was founded in 2020 as a collaborative studio between Colin Lewis and Dave Smyth.

Much of the web offers a forgettable and poor experience. Users are tracked unnecessarily, many websites are bloated and difficult to use by design.

We think the future of web should look quite different. We believe there are strong business benefits to taking a different path.

We’d like to help get you there.

Illustration of Dave Smyth
Dave Smyth
Illustration of Colin Lewis
Colin Lewis