What I’ve done
I only take on work that I’m confident I can deliver
Pay collaborators quickly and fairly
Published my day rate and listed recent project durations
Pledged 1% of my turnover to the planet and organisations that fight muscular dystrophy
I support the Electronic Frontier Foundation
I’m a Check My Ads Checkmate
What I won’t do
Use AI tools that have likely been trained on copyrighted material
Use deceptive design patterns (formerly known as dark patterns)
Take out tracking ads
Offer permasales
Use Facebook, Instagram or WhatsApp for any part of my business
I won’t work in the following sectors
Arms
Crypto/NFTs/Web3
Fossil-fuel extraction
Gambling
MLMs and pyramid schemes
Pay-day loans & high-interest lending
Tobacco