The internet as we know it offers a poor user experience. Sites are slow, track visitors and use dark patterns to get users to do what the website wants.
And that’s just for starters.
Scruples was founded with a vision to produce a different kind of website.
Our principles balance a respect for users and business goals:
Fast websites are good for search engine results and conversions. They help users with poor or limited internet connections, too.
Inclusive sites are accessible to the widest range of users, helping business and products reach the biggest audience. Simple language helps users navigate and complete tasks.
Privacy-focused sites respect and build trust with users. They avoid slow marketing scripts and improve the UX (goodbye cookie banners, hello simple forms).
Clear websites are elegant and easy to understand, enabling users to do what they need in the shortest number of steps. We choose simplicity over complexity.
Sustainable sites are a result of all the above features. Optimized, well-built and ethical sites are good for the planet.
Each of these strands is a positive principle with a clear business case. By pulling these strands together, we create websites that have a positive impact on both users and organisations.
We call this positive web design. If you like the sound of this, we’d love to work with you.
Their insight and expertise went beyond the delivery of world class designs by digging into the strategy behind our approach.